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I don’t know of a single person who grew up as a member of the Indian middle class through the late 1970s to the mid-1990s, who doesn’t have an Ambassador memory. Speak to them and what you’ll get is a plethora of anecdotes from an India that is unrecognizable today. An India that was far away from the customer’s market it is today. Choices were limited, waits were long and there was genuine joy when your new set of wheels came home. No joy however was as momentous as ...
